Privacy Policy


This Policy outlines our approach to collecting, using, disclosing, and transferring your information at Vastramaya Fashion & Lifestyle solutions LLP, including its subsidiary(ies) and/or affiliate(s) (collectively referred to as “Company” / “We” / “Us” / “Our”). Our operations are carried out on the website We greatly appreciate the trust you have in us, which is why we prioritize the utmost security for transactions and customer information privacy. To understand our practices concerning information gathering and dissemination, please carefully review the following Policy

Ξ Contact Information: Your name, email, mobile number, phone number, street address, city, state, postal codes, country, gender, age, date of birth, and IP address are among the details we may collect.

Ξ Payment & Billing Information: When you purchase a Product, we may gather your billing name, billing address, and payment method. As per RBI guidelines, we may also collect your credit card information on our website. Please be aware that your credit card details will be acquired and processed by our online payment partner. We advise you to review the policy of our third-party payment gateway.

Ξ Demographic Information: As you use our website, we may collect demographic data, such as your preferences for events, products, and any other information you provide. This information may be gathered as part of a survey as well.

Ξ Information you Post: Any information you publicly post on our website or on a third-party social media site associated with will be collected by us.

Ξ Other Information: By using our website, we may collect information about your IP address and the browser you are using. Additionally, we might track the website you came from, the duration of your visit on our site, the pages you accessed, and the website you visit after leaving us. Furthermore, we may collect details about the type of mobile device or operating system you are using.

Ξ Directly From You: Information is gathered directly from you when you register with us or make purchases. Additionally, any comments you post on our websites or questions you ask via phone or email are also subject to collection.

Ξ Passively: We utilize tracking tools such as Google Analytics, Google Webmaster, browser cookies, and web beacons to gather information regarding your website usage.

Ξ From Third Parties:
When you utilize an integrated social media feature on our websites, the third-party social media site will provide us with specific information about you, which may include your name and email address.

Ξ Terminology
Ξ “Cookies” refer to data files placed on your device or computer, often containing an anonymous unique identifier. To learn more about cookies and how to disable them, please visit

Ξ “Log files” monitor activities happening on the Site and gather data, including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamp.

Ξ “Web beacons,” “tags,” and “pixels” are electronic files utilized to record information about your browsing activities on the Site.

Furthermore, if you make a purchase or attempt to do so through the Site, we gather specific information from you, including your name, billing address, shipping address, payment details (such as credit card numbers), email address, and phone number. This data is referred to as “Order Information.”

When we mention “Personal Information” in this Privacy Policy, we are encompassing both Device Information and Order Information.

Ξ How we use the Information
We utilize your personal information to fulfill the services you have requested. Additionally, we may use your personal information for marketing purposes, but we will provide you with the option to opt-out from such communications. Moreover, your personal information helps us in managing and processing orders, improving customer experiences, resolving disputes, troubleshooting issues, ensuring a secure service, processing payments, gauging consumer interest in our products and services, informing you about online and offline offers, products, services, and updates, tailoring your experience, detecting and safeguarding against errors, fraud, and other criminal activities, enforcing our terms and conditions, conducting marketing research, analysis, and surveys, as well as any other purposes previously communicated to you during the information collection process.

Before accessing certain features on the platform, we will request your permission to allow us access to various aspects of your device, such as text messages (SMS), instant messages, contacts in your directory, camera, photo gallery, location, and device information. We seek this permission for two main purposes:(i) To send you commercial communication related to your orders or other products and services.(ii) To enhance your overall experience on the platform and provide you with access to the products and services offered.Please note that if you choose not to grant us permission, it may affect your access to these products and services.As part of our ongoing efforts to improve our product and service offerings, we collect and analyze demographic and profile data about users’ activities on our platform. Additionally, we use your IP address to diagnose server issues and administer the platform. Your IP address is also utilized to help identify you and gather general demographic information.

Ξ Surveys
Occasionally, we may request you to participate in surveys conducted by us or a third-party market research agency. These surveys may inquire about various aspects, including personal information, contact details, gender, date of birth, demographic data (such as pin code, age, or income level), attributes like interests, household or lifestyle information, purchasing behavior, preferences, and any other information you choose to provide. In some cases, the surveys may involve collecting voice data or video recordings. Please note that participation in these surveys is entirely voluntary.

The data gathered from these surveys is used to customize your experience on our platform, providing you with content that aligns with your interests, and displaying content according to your preferences.

We may share information with third parties that provide services on our behalf. This includes sharing information with vendors who assist us in managing our online registration process, payment providers, and transactional message providers. It’s important to note that some of these vendors may be located outside of India.

Ξ Business partners: This includes third parties responsible for providing services or fulfilling purchase obligations. Our partners will use the information we share with them in accordance with their privacy policies. As a result of this sharing, these entities and affiliates may engage in marketing activities directed towards you unless you explicitly opt-out.

Ξ Compliance with Law & Self – Protection: We may share information if we believe it is necessary to comply with the law or to protect ourselves. This could involve sharing information in response to a court order or subpoena, or if requested by a government agency or investigatory body. Additionally, we may share information during investigations related to potential fraud.

Ξ Successor to our Business: In the event that all or part of our business is sold, we may provide our customer list as part of that transaction.

Ξ Other Reasons not described in this Policy: If there are any unforeseen circumstances that require us to share your information for reasons not described in this policy, we will inform you before proceeding with such sharing.

Our website includes links to other sites. Please be aware that these external sites may collect information about your visit to our website. Our Privacy Policy is not applicable to the practices of these sites that we do not own or control, nor does it extend to individuals we do not employ. Consequently, we cannot take responsibility for the privacy practices, accuracy, or integrity of the content featured on these external sites. We strongly advise you to review the individual privacy statements of such websites, especially those found in the Advertisements section.

In order to safeguard your personal information from unauthorized access, disclosure, loss, or misuse, we implement reasonable security practices and line with international standards ISO/IEC 27001:2013 which is recognised as one of the highest information security standards. When accessing your account information, we provide the use of a secure server to safeguard your data. However, it’s important to note that the transmission of information over the internet is not entirely secure, as certain factors are beyond our control. Nevertheless, we take the responsibility of protecting your personal information seriously and implement industry-standard security measures. We continually update our systems to defend against hacking or virus dissemination.

Please be aware that when using the Platform, users acknowledge the inherent security implications of data transmission over the internet and the World Wide Web, which may not always be completely secure. As a result, there may be some inherent risks associated with using the Platform. The responsibility for safeguarding their account login and password records lies solely with the users.

Ξ Hostinger Security
Ξ CCAvenue Security
Ξ Shiprocket Security

When you visit our Platform, we employ third-party advertising companies to display ads. These companies may utilize information about your visits to our Platform and other websites to present advertisements related to goods and services that might be of interest to you. You have an option to opt-out from tracking of personalized advertising using the “Opt out of Ads Personalization” settings using your device’s settings application. VFLSL will have no access to your Google Advertising ID or any other Advertising ID once you select this feature.

We keep your personal information only for as long as it is necessary to fulfil the purpose for which it was collected or as required by applicable law. However, under certain circumstances, we may retain data related to you even after the original purpose has been fulfilled. These circumstances may include a legal obligation to retain the data, compliance with statutory or regulatory retention requirements, prevention of fraud or future abuse, exercising legal rights, defending against legal claims, or other legitimate purposes.

For analytical and research purposes, we may continue to retain your data in an anonymized form, ensuring that it cannot be linked back to you personally.

Individuals who are minors will not be permitted to create a login or conduct transactions on our platform. Minors can only operate under the supervision of adults, using accounts owned by adults. If any claims or issues arise due to a minor’s use of the platform, we will not be held responsible for such matters.

Kindly be aware that we do not modify our Site’s data collection and usage practices when we detect a Do Not Track signal from your browser

In case you no longer want to hear from us, you can always Opt Out of receiving Mails, promotions etc from us by simply clicking on the Unsubscribe link, provided on our website or in our E-mails. You may also do so by mailing us on co*****@it**********.com

If you have any inquiries regarding our Privacy Policy, please feel free to email your questions to us at qu*****@it**********.com

We reserve the right to modify, update, or amend these Privacy policy at any time without prior notice. Any changes will be effective immediately upon posting on our website or other platforms. It is your responsibility to review these terms periodically for any updates.

By engaging with our business, you acknowledge that you have read, understood, and agreed to these Privacy Policy. If you do not agree with any part of these terms, please refrain from using our products or services.

Disclaimer – We reserve the right, in its sole discretion, to suspend or cancel any service at any time if a computer virus, bug, or other technical problem corrupts the security, or proper administration of the service We disclaim all warranties or conditions, whether expressed or implied, (including without limitation implied, warranties or conditions of information and context). We consider ourselves and intend to be subject to the jurisdiction of local Courts at Bhubaneswar. We reserve the right to refuse service to anyone at any time. We shall not be responsible for any damage caused by the use of our product or website.

If you have any questions or concerns regarding these terms and conditions, please contact us at qu*****@it**********.com
Last updated: 01 January 2024